New Balance - BHM
247 Selects
CAMPAIGN OVERVIEW
Utilizing “time” as the focal point, this concept unfolds throughout the gradient of a day. From the bright, invigorating yellows of high noon to the soft, meditative hues of eventide, we’ll follow our subjects as they express different aspects of their story in various settings.
Wake up! It’s time! You’re going to need a pen or a paintbrush. A mic or a megaphone. Whatever it takes to tell your story. Don’t worry, the sun is on your side. It stands in the sky so you can move. Shines its light so you can glow. Go! Go! Storyteller, Athlete, Visionary, Brother, Sister, Activist activating your community. It’s time! And time is listening to the rhythm of your step, the power of your voice. You. Doing it with style, making seconds proud…for generations to come. Come. Gather around the clock. See how it settles the sun. Turning gold into purple, purple into black, black as in beautiful. Into an ink that never fades. To tell stories that will never end.
THE TEAM
DIRECTOR + PHOTOGRAPHER - DAPPER LOU
Producer - @seenahgee
Script - @joekenneth_
Director of Photography - @jeanlondondia
2nd Camera & Editor - @ceojay___
Photo Assistant - @thesundncekid
Lighting - @bnickleberry
Wardrobe Stylist - @peju_famojure
Asst. Stylist - Dion Demetries
Tailor - Andre Emery
Makeup & Asst Producer - @lavonnebeauty
Set Design - @machenmachen
Asst. Set Designer - Alexa Polanco
Asst. Set Designer - Quincy Irving
Asst. Set Designer - Synthea Gonzalez
Location: Wright Ranch Malibu
Location: W Hotel South Beach