The WoolMark Company


Campaign Overview


In keeping with a long tradition of supporting individual excellence in
design, The Woolmark Company’s International Woolmark Prize is an annual award celebrating emerging design. Working with the most important fashion bodies globally, the prize aims to identify future design stars and showcase new and captivating interpretations of Merino wool through their collections. The International Woolmark Prize crosses borders and cultures by seeking up-and-coming talent from established and rising design hubs across the globe. The regional awards are held in six regions: Asia; Australia & New Zealand; British Isles; Europe; Indian Subcontinent and Middle East; and the USA. Six menswear and six womenswear finalists are then selected to compete in the International Woolmark Prize global final, traditionally held during key fashion weeks around the world. An important element of the prize is the commercialization of Merino wool product within leading boutiques in each of the key regions. Equally crucial is the expert judging panel and insightful mentors who provide guidance along the way and ongoing support after the prize. Winners are also provided with Woolmark certification for their winning collection, providing them leverage from the world’s most recognized textile brand. A new award has also been introduced to the global final which shines a spotlight on the work of the industry’s trade and supply chain partners. The Innovation Award aims to encourage finalists to be more experimental with their approach to design, textile development and processes and can be awarded to any of the 12 global finalists. The winning designer will receive $100,000 and the trade partner responsible for the exciting development and will be promoted via The Woolmark Company’s trade partner program. Ultimately, the International Woolmark Prize global nominees form an alumni of the most promising international designers, supported and nurtured by The Woolmark Company within an exclusive and interactive network that will help to ensure a bright future for fashion’s finest.

Our mission was to capture the life and sprit of The International Woolmark Prize so we travelled to Paris, Florence, and London and Sydney to document the Prize.